Helping Business Owners, Entrepreneurs, and Aspiring Creators Master the Ins and Outs of Instagram to Grow Their Brands
Hey! I’m Sam
Many of you know me as the creator behind the social media accounts @sam.cushing, and some of you may not know me at all. I’m happy you are here either way!
I’m a Corporate America escapee who worked at a big 4 consulting firm, after graduating cum laude with a double business degree in Marketing and Operations. I left it behind, took a risk, and went full time building a business as a content creator.
A little under a year and a half later, and with the help of you guys, I’ve been able to partner with some incredible brands, fortune 500 companies, and creatives. I launched 2 new social media accounts, and strategically grew my audience by over 1 million cross socially.
By marrying my social media presence with my professional & educational background, it’s now time for me to help you master the ins and outs of this platform and to teach YOU how to best leverage social media to grow YOUR brands.
Let’s CrUSH it together 🙂
“Apart from learning a ton, we improved our overall reach and added 160K followers across our social platforms. Sam is upbeat, encouraging, and razor-sharp”
— Matthew & Paul, Former CrUSHING Coaching Clients
Are You Taking Advantage of This Opportunity?
By Implementing my proprietary 4 step method…
I’ve Personally Learned What it Takes to CrUSH Social Media
How We Help Our Clients
The REDI Method: Sam’s 4-Step Proprietary Framework
In just 12 weeks, I'll help you harness the full power of social media and finally get the word out about your brand, turning passive followers into loyal customers.
1 | Review
What do you want to be? To whom do you want to be that?
During the first phase, we lay the groundwork for later successes by: clarifying branding, refining your niche, target audience and setting definitions.
2 | Enhance
How do you want to talk to them to motivate them (strategy)?
The second phase we direct focus towards enhancing & optimizing your profile, account, and content to increase your visibility & generate awareness around your brand.
3 | Deploy
What tactics can we use to get you there?
At the third phase, we develop & deploy a social media roadmap that will save you time and energy. You’ll learn how to best leverage each one of instagram’s functionalities (Stories, Reels, Captions, etc.) for maximum engagement.
4 | Iterate
What kind of intelligence is needed to iterate & fine tune?
Finally, during the last phase is when we focus on to fine-tuning our strategy and also converting your followers to clients. To do this, we heavily rely on data and analytics.
“[…] the best result I’ve received from my time working with Sam is that I’ve finally been able to align my social media account with my small business’s branding. I can now share our story, engage with clients, & post our beautiful product lines to an audience of so many more people.” - Susan Finck, Former CrUSHING Coaching Client
Coaching Services & Offerings
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This program involves weekly 1 on 1 calls, walking you through the end to end process of mastering Instagram for your business, including lesson plans, and homework assignments, continued individualized texting/emailing support. We follow my proprietary REDI method and will focus on the following:
Branding
Positioning (Target audience, niches)
Content Strategy
Content Direction
Competitive Landscaping
Social Media Audit
Profile / Account Optimization
Content Planning
Analytics Review
Instagram Functionalities deep dives
Caption + Hashtag strategies
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Similar to 1:1 Coaching, our Group Coaching model is also structured as a 12-week program. With an added layer of interactivity & collaboration, Group Coaching includes weekly calls, walking you and other entrepreneurs in a small group through the end to end process of mastering Instagram for your business — including lesson plans, and homework assignments. We follow the REDI method.
Refine (Clarify branding, target audience, and set definitions)
Enhance (Enhance profile, account, & content)
Develop (Develop & deploy content plan leveraging all of instagram’s features)
Iterate (Convert & iterate, leveraging analytics)
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Coming Soon
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It is only in a matter of SECONDS that a new profile visitor decides whether or not to follow you. First impressions count, and making sure your Instagram profile and bio are fully optimized are critical to capture the right followers.
Part 1: Bio Overhaul
We'll take a look at each of the 6 components to your bio and tell you exactly what to change to more effortlessly attract new audiences and convert passive followers into loyal customers.
Part 2: Content Review
I'll take a look at your Images, Captions, Overall Theme and Hashtag Usage. The changes I suggest you make will be vital in your account's success.
Part 3: Strategy suggestions
Based on my findings, I will suggest additions to add to your Instagram strategy to see more growth, more engagement and more conversions.
CrUSHING Social Media’s 12-Week Coaching Program: 1:1 & Small-Group Options Available
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1:1 Coaching
This program involves weekly 1 on 1 calls, walking you through the end to end process of mastering Instagram for your business, including lesson plans, and homework assignments, continued individualized texting/emailing support. We follow my proprietary REDI method and will focus on the following: Branding, Positioning (Target audience, niches), Content Strategy, Content Direction, Competitive Landscaping, Social Media Audit, Profile / Account Optimization, Content Planning, Analytics Review, Instagram Functionalities deep dives, and Caption + Hashtag strategies.
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Small Group Coaching
Similar to 1:1 Coaching, our Group Coaching model is also structured as a 12-week program. With an added layer of interactivity & collaboration, Group Coaching includes weekly calls, walking you and other entrepreneurs in a small group through the end to end process of mastering Instagram for your business — including lesson plans, and homework assignments. As with 1:1 Coaching, we will follow my proprietary REDI method and will focus on the same critical topic points as 1:1 coaching details.
INSTAGRAM AUDIT
It is only in a matter of SECONDS that a new profile visitor decides whether or not to follow you. First impressions count, and making sure your Instagram profile and bio are fully optimized are critical to capture the right followers.
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We'll take a look at each of the 6 components to your bio and tell you exactly what to change to more effortlessly attract new audiences and convert passive followers into loyal customers.
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I'll take a look at your Images, Captions, Overall Theme and Hashtag Usage. The changes I suggest you make will be vital in your account's success.
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Based on my findings, I will suggest additions to add to your Instagram strategy to see more growth, more engagement and more conversions.
After you purchase your Instagram Audit, my team will email you a questionnaire for you to fill out about your IG account. Then, I’ll complete a highly-detailed Instagram audit for you within approximately 10 business days.
Spots are claimed on a first come, first serve basis.
WHAT CrUSHING CLIENTS ARE SAYING
“Apart from learning a ton, we improved our overall reach and added 160K followers across our social platforms.”
Matthew & Paul
THE RESULTS: “During the CrUSHING course, we gained 10K new followers on Instagram and 150K new followers on TikTok. We learned exactly what our audience resonates with and how to create content efficiently and quickly across all platforms.”
THE COACH: “Sam is upbeat, encouraging, and razor-sharp. He’s our own little social media guru! We really appreciated the amount of research and knowledge Sam brought to every session. He clearly spends a lot of time staying on the cutting edge of the ever-evolving world of social media. Sam also has an exceptional ability to both “gently guide” the process without ever forcing it. His coaching style combines “out of the box” thinking with a clear and easy-to-follow structure.”
THE PROGRAM: “Before we started working with Sam we didn’t really know who our target audience was and whether we were implementing the right skills for social media success. With Sam’s help, we have a clear understanding of our audience and we’ve learned the “tricks of the trade” for growth and success.
We had so many “a-ha” moments, it was hard to keep track of them. Thankfully we have the videos to look back on! Defining our Avatar was certainly the biggest breakthrough for us and paved the way for everything that followed. Without that fundamental understanding, we would have never fully understood how to curate our content successfully.
Sam is extremely knowledgable and his course is packed with amazing information. We utilized his strategies and totally transformed our social presence. Apart from learning a ton, we improved our overall reach and added 160K followers across our social platforms. Thank you Sam!!”
“Generated way more money than the cost of the course. I believe it has been totally worth the effort & cost.”
Albi
THE RESULTS: “I’ve seen a much larger reach of 4 times the number of followers I have through reels. I have no doubt that because of using Sam’s tactics on Instagram, I have drawn attention from my followers which has generated way more than the cost of the course. I believe it has been totally worth the effort & cost. And I am excited to see what comes from me putting into practice all I have learned.”
THE COACH: “Sam is so great! He’s personable, listens intently, is 100% focused all the time, and totally engaging. Sam is always prepared for a session, which I value so much being time poor. Sam is genuine and kind, and it’s been a really great few weeks. I feel like we would be friends if I were in the same country.”
THE PROGRAM: “After some time with Sam, I have learned so much about how best to communicate what we do as a company, how to be more tactful in relaying that message, and also how to use the functions and options that Instagram has to offer. I’d dabbled in stories, but not done much, and never had anything to do with reels. I’ve very quickly learned that reels have a way bigger reach than a simple post on the grid, and am blown away by how much traction they have created.
Sam has taught me so much. I’ve seen an increase in followers, a bigger reach from using reels, and it’s definitely brought more business our way. I’ve seen an increase in engagement from my followers too which leads to income in the long run. He’s made the sessions fun and really personalized to me and my brand.”
“After just a few weeks, I made some of the changes we were learning & woke up to my follower account being tripled.”
Susan Finck
THE RESULTS: “I used to think social media just wasn’t ever going to be for me or my age group. But now, I find it now is SO fun to be able engage with my followers and post content that I KNOW is going to do well because of the knowledge + strategies Sam has taught me.Besides seeing my total follower count & engagement rate drastically increase, the best result I’ve received from my time working with Sam is that I’ve finally been able to align my social media account with my small business’s branding. I can now share our story, engage with clients, & post our beautiful product lines to an audience of so many more people.”
THE COACH: “Sam has been such a pleasure to work with. He’s an amazing social media coach and has taught me so much. As a small business owner using Instagram and social media has become crucial for me to learn me, especially because I haven’t yet launched any kind of website for my customers to shop and engage with Little Luxuries online. So optimizing my Instagram account has been a huge goal for me.”
THE PROGRAM: “After just a few weeks, I made some of the changes we were learning & woke up to my follower account being tripled. I now have such a higher engagement rate and feel confident whenever I am posting on social media.”
There’s no guessing game anymore — I understand what strategies work for me business’s account and couldn’t be more grateful for how thorough and dedicated Sam is as a coach. He’s the real deal guys. If you are at all interested in using social media as a powerful platform for your business, don’t think twice on working with Sam in some way!”
“I had no idea his program would be in-depth, so enlightening…he is absolutely amazing, 10/ 10, highly recommend him.”
Elie Tanous
THE RESULTS: “Increase in followers, a much higher engagement rate, and he helped me turn these followers into clients.”
THE COACH: “Sam is extremely thorough, organized, caring and compassionate. You can see that he loves what he does. I was mind blown that in our first hour, I had already learned so much. I highly recommend this course to anyone that wants to utilize all that IG has to offer.”
THE PROGRAM: “There’s a lot of people on IG that promote themselves as coaches with brand marketing and I was a bit hesitant before our initial consultation. After our consultation, Sam explained in depth what he’d offer, with a curated plan. I felt very secure moving forward. Once we started our first course, I was mind blown that in our first hour, I had already learned so much. That’s when I really got excited!
Many of us want to believe that IG is as simple, but there’s so much more that goes into managing a page effectively. I’m sad that the program has concluded, but happy I’m much more comfortable with IG. Thank you, Sam, for a wonderful 3 months. I highly recommend this course to anyone that wants to utilize all that IG has to offer.”
“I’ve seen an increase in followers, a bigger reach from using reels, engagement, and it’s definitely brought more business our way. Worth the effort & cost”
— Albi Ison, Former CrUSHING Coaching Client
How Do I Know if I Need a Social Media Coach?
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Business owners, service-based owners, entrepreneurs, content creators. Anyone looking to grow their brand.
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You will learn everything you need to know in order to MASTER Instagram as a platform and grow your personal brand and account: Branding, Content Strategy, Content Direction, Analytics Review, Instagram Functionalities deep dives, etc.
If you are looking for advice on pitching yourself to brands or getting paid brand deals, this is NOT your course.
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One 60 minute call every week
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I’ll give homework assignments each week – these should take less than an hour to complete. It’s important to do these assignments to progress properly in the course, as we will be reviewing the assignments at the forefront of each session.
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About 3 hours every week during the course, between our weekly calls, the assigned homework, and implementing your learnings.
In addition, it’s critical to our (yours and mine) success that once we reach Phase 2, you are spending ample time consistently posting on social media and implementing what has been learned during our sessions. This way, we can track the progress for the remainder of the course!
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If interested in CrUSHING coaching services, sign up below!
Sign Up is NOW OPEN for the Next Upcoming Cohorts of both 1:1 Coaching & our Group Coaching Model
If interested, snag your spot now, as the waitlist fills up quickly!